If you’ve been thinking about using AI in your wellness business, the temptation is to dive straight in — generate some social media posts, write a newsletter, maybe create a blog. I understand the impulse. But in my experience, that’s the wrong starting point. And in this video I want to show you what to do first.
This is the second in my Behind the Scenes series, where I’m documenting exactly how I’m rebuilding Skillful Mind using AI — so that other meditation teachers and wellness business owners can do the same. In the last post I gave you the overview. Today we get into the practical detail.
First — which AI should you use?
The three main options right now are Claude (from Anthropic), ChatGPT / Codex (from OpenAI), and Gemini (from Google). All three are capable. If you want to start for free, Gemini is probably your best entry point. If you’re ready to pay for a subscription, any of the three will serve you well.
I use Claude, and that’s what I’ll be demonstrating throughout this series. But the principles apply regardless of which tool you choose.
One thing worth knowing — especially if you go with Claude — is that there are different modes. There’s Chat (the standard web interface, good for conversation), Cowork (can make changes to your computer), and Code (the most powerful — it can go out and do things, connect to servers, write and run programs). I work almost exclusively in Code now because I’m constantly asking it to do things like update my website or send emails. My honest advice: start with Code straight away. It’s not significantly harder to get going, and you’ll have access to so much more from day one.
The most important thing to do before anything else
Here’s the insight that changed everything for me: AI is only as useful as the information you give it.
If you ask an AI to write a social media post for your yoga studio without giving it any context, you’ll get something generic. It won’t know your voice, your values, your pricing, your audience, or what makes your business different. You’ll spend more time editing than if you’d written it yourself.
But if you spend an hour or two giving the AI a comprehensive picture of your business — who you are, what you teach, who your clients are, what you charge, what your goals are — then everything it produces afterwards will be genuinely useful. It will write in your voice, for your audience, with the right details already in place.
The way I did this was to create a file structure. A set of organised documents that the AI can refer to whenever it’s helping me. Mine includes things like brand strategy, marketing plans, product descriptions, email sequences, and content. When I ask Claude to write something now, it looks in those files first and produces something that actually sounds like me.
How to create yours — the interview approach
You don’t have to figure out what goes in these files on your own. The best approach I’ve found is to ask the AI to interview you.
Start a new conversation and say something like: “I want to set up a file structure to document my wellness business so that you can help me create marketing content. Please interview me — ask me everything you need to know about my business, in batches so it’s not overwhelming.”
The AI will ask you questions in manageable groups. You just answer honestly — brain dump everything you know. What your business does, who it’s for, what problem it solves, how much things cost, what your values are, what’s worked and what hasn’t. Then ask it to organise all of that into a proper file structure.
It takes about an hour to go through this properly. But once it’s done, you have a foundation that will make every piece of AI-generated content dramatically better — and faster to produce.
To make this easier, I’ve put together a starter prompt you can use to kick off the process. Just paste it into your AI and it will guide you through the whole thing.
What comes next
Once you have your file structure in place, the real work can begin. In the next video, we’ll start creating actual content — blog posts, social media, newsletters — using the foundation you’ve just built. You’ll see how much faster and more accurate the output is when the AI knows your business properly.
If you haven’t already, subscribe to the YouTube channel so you don’t miss it.
Want to build a meditation community of your own?
The tools I’m sharing in this series are the same ones I use to run and grow Skillful Mind. If you’re a meditation teacher — or aspiring to be one — and you’d like to learn how to build your own thriving community, the Meditation Leaders Program is designed for exactly that.
And if you’d like to experience what a well-run meditation group looks and feels like, come and join us for Sunday Online Meditation. It’s free, it’s on Zoom, and everyone is welcome.
All the best,
Peter
Skillful MIND
